Definition
The Scrum Master is responsible for coaching the Scrum team on the Scrum framework, removing impediments, and facilitating the team's rituals: sprint planning, daily standup, retrospective, and sprint review. Unlike a project manager, the Scrum Master does not direct the team. They serve it by clearing the path.
Why it matters
Organizations that run Scrum without a real Scrum Master often end up with cargo-cult agile: the ceremonies exist but the team does not improve. Retrospectives produce the same action items every sprint. Impediments persist for months. The missing ingredient is usually someone whose job is specifically to make the team better at its job.
Our take
Our embedded Scrum Masters combine process facilitation with delivery accountability. They are not process enforcers. They are the reason a team goes from 10 tickets in two months to 10 tickets in two weeks.
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